It’s Time to Ship it

There is this notion that parades many writers’ minds concerning when a written piece is really ready to be published. 

Often times In a bid to quickly get their written pieces in front of the readers, many writers have turned in half-baked articles. 

While others take forever to publish and thus never do so. Just lingering and lagging.

The thing is most times,  this lingering and lagging doesn’t necessarily make the pieces better. In fact, it sometimes worsens it. 

The question we often ask is – how do you know when it’s time to publish?

The short answer is you don’t know. You never really know whether or not an article is ready to be placed before the whole world. 

But in order to know you have to release it.

While I do advice that writers take their time to create content, I strongly believe it shouldn’t lead to lingering and lagging. 

It is never ready. 

Because:

“Art is never finished, only abandoned.” – Leonardo Da Vinci

Truth be told even when you’ve spent weeks or months writing a single piece, it might just not feel ready to be released into the world. The inner critic in conjunction with the impostor syndrome make you linger on with the piece for much longer. Other creativity killers would keep on trying to stop you from releasing your work into the world.

So instead of lingering and lagging endlessly, you should practice the act of shipping.

Practice shipping

Anything that doesn’t get on board a ship as it leaves the docks never travels. So also your written piece must leave your desk and be shipped to your reader.

All I’m saying is whenever you’ve taken your time to produce a piece release it into the world. This you do mindfully knowing that although it is imperfect (it will never be), you’ve done your best and have made the world a better place.

After you release your writing, go back and write another piece and yet another after it. This is the only way you ever get better at your craft.

Action: Publish that written piece today. We (the world) needs to see it.

About Amos Gideon Buba

Amos Gideon Buba is a writer, public speaker and entrepreneur who believes everyone can make a difference by getting their voices heard beyond the noise of the world.
Friendly and unpretentious, to him words are the best tools for instigating and actualising societal change.
Aside his books and pen, Gideon loves traveling and meeting new people.

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